草榴短视频

The book today is no longer just the text between the two covers. It becomes a series, an audio play, a collectible and a space for communication. Large book projects are full-fledged ecosystems built on the interaction of offline and online formats, creative partnerships that expand the reading space. However, in the process of such partnerships, sometimes a lot of contradictions arise, leading not to an increase in the number of readers, but to the "overflow" of the offline audience online. These topics became the main topics for discussion at the "Book as a Big Project" forum. It took place on May 22 at St. Petersburg State University of Industrial Technologies and Design.

The forum was held in the format of an intellectual battle and brought together writers, publishers, representatives of book platforms, bookstores and the film industry. The discussion was attended by Alexey German, director, screenwriter, Yana Wagner, writer, winner of the Big Book Prize, Alexey Zakharenkov, general director of the Vita Nova publishing house, Egor Serov, writer, journalist, author and host of the program "Read!" On Public Television of Russia, Mikhail Litvakov, general producer of the Vimbo publishing house, Kristina Matveeva, general director of the St. Petersburg House of Books, Anastasia Khanina, creative director of the book cluster "Semysovaya 226," Alexander Gorokhov, commercial director of the publishing house "Russian World." The moderators were Svetlana Zorina, President of the Association of Book Distributors, Editor-in-Chief of the Book Industry magazine, and Konstantin Antipov, Head of the Information Office of 草榴短视频, Professor, Scientific Director of the Book Life in the World of Hybrid Technologies forum. The main question of the discussion was: what happens to the book in the era of digital transformation and will it lose itself by becoming part of the "attention economy"?

Already at the beginning of the forum, the moderators outlined a new reality: the book industry is no longer limited to selling books. Today she sells emotions, impressions and experiences. Bookstores are turning into cultural spaces, and book projects themselves into hybrid ecosystems that combine offline and online.

Egor Serov presented the concept of a "convergent book," where text, video, sound and metadata merge into a holistic stream of perception. In his opinion, the future has already come: text, audio, video and additional materials are gradually being combined into a single product. The writer Yana Wagner admitted that she herself almost completely switched to audiobooks and books in electronic format: "To be happy, I need a lot of text to consume daily. Time is short to read, and I cannot afford to buy as many paper books as I need to read for happiness."

But along with the benefits of the digital world, she said, new questions have arisen. One of them is the transparency of monetization: "The authors, with all these hundred thousandths of auditions and readings, do not have complete transparency regarding how platforms count payments." Mikhail Litvakov is sure that today one should not oppose paper and digital, but consider them as parts of a single system. In his opinion, platforms create a new audience for reading: "Ecosystems and platforms have a huge positive effect by attracting a huge number of new readers. There are statistics: 70% of people who started listening to audiobooks then began to read their first paper book after school."

No less lively dispute was caused by the fate of the paper book. Some participants suggested that it would gradually become a collector's item or art object.

Publisher Alexei Zakharenkov compared the book with a thing that a person has kept for decades: "Our reader is interested not only in reading, but also in possession. He buys this book as a kind of wedding ring, which his grandmother gives to her granddaughter, and so generation after generation."

Alexander Gorokhov stressed that the most important thing for the publisher is to understand his reader: "Any publisher must understand his target audience and understand how to work with it." And small publishing houses, the speaker emphasized, also urgently need state support.

Forum experts animatedly discussed the role of bookstores. Kristina Matveeva stressed that the modern book space has long gone beyond ordinary trade: "A bookstore is not only about business. This is more about communication, about culture. We have 45 meetings a month in the St. Petersburg House of Books: lectures, events, art objects. We invite people to plunge into this atmosphere, to pick up the book. Not necessarily bought - at least they took, looked. When today they complain that children do not read, I want to answer: so take children to places where there are books! Not to the point of issue of the marketplace, but take them to the bookstore, to the library!"

Technologies continue to change the book market, Anastasia Khanina suggested looking at what is happening through the prism of a new model of the relationship between the reader and the book. In her opinion, against the background of total digitalization, people begin to appreciate live communication and the physical presence of the book. Book clubs, meetings and spaces where people can gather together are growing in popularity. "The need to create, listen to and read stories will never disappear, and now is the time that we are talking about the economy of human heat."

The hottest topic of the forum was artificial intelligence. The debate turned out not so much about technology as about what will remain of human creativity if the machine creates texts, images and even entire works. Experts noted that artificial intelligence carries a number of risks for humans, including those associated with the loss of human uniqueness and cognitive skills.

According to Yegor Serov, artificial intelligence has already begun to change the very nature of information perception. "We used to count perfectly in our minds - a calculator appeared, the need disappeared, and we lost this ability. We remembered the phones of loved ones by heart. A smartphone has appeared, and no one remembers phone numbers. As soon as artificial intelligence enters our lives widely, we will lose some more cognitive ability."

Yana Wagner suggested looking at what is happening calmer. She recalled that humanity has repeatedly experienced technological revolutions and each time predicted the end of the usual forms of art: cinema, theater, opera. "We constantly bury entire layers of culture that are not going to die. Art is not killed by anything." According to the writer, even if artificial intelligence begins to create mass content, this will not negate the value of real creativity: "Let all the flowers of art of any scale and level bloom. Art is meant to give people joy."

Director Alexei German drew attention to the human attitude towards AI and its future transformation: "While artificial intelligence causes rejection. When a person finds out that, all other things being equal, this was not done by a person, rejection occurs. Then it will pass. Soon we will watch how this artificial intelligence develops, how it gets on its feet. It will be animated to sell as a new parallel life form."

Technologies, formats and methods of consumption are changing, but the very need of a person to tell and listen to stories remains unchanged. That is why the book - in paper, audio, digital or in an as yet unknown form of the future - continues to be a big project.

Organizer: Association of Book Distributors.

Partners: St. Petersburg State University of Industrial Technologies and Design, Russian Book Union, Book Industry magazine, VIMBO Publishing House, Russian World, Rodnoye Slovo Group of Companies, St. Petersburg Book House, First Exemplary Printing House JSC.

The forum was the first large-scale event within the framework of the creative project "Book as a big project." It was implemented using a grant provided by the Russian Culture Fund SOGO within the framework of the Family Values and Culture Infrastructure federal project of the Family national project.