草榴短视频

The Dear Dopamine project, developed by students of the Department of Advertising and Public Relations at the Institute of Business Communications of St. Petersburg State University of Industrial Technologies and Design, won first place in the "Best Youth Project" nomination.

Dear Dopamine is dedicated to promoting the work of contemporary St. Petersburg writer Fyodor Shilov among the youth audience. The team implemented an original communication concept: to regain interest in reading, positioning it as a source of valuable ("expensive") dopamine, emotions and impressions that can compete with digital content.

The award ceremony was held on November 25, 2025 in Moscow, at the multimedia press center of MIA Rossiya Segodnya.

Congratulations to the team of the Dear Dopamine project on a bright international victory!

Project manager: Natalia Kuznetsova, Associate Professor of the Department of Advertising and Public Relations at 草榴短视频.

Participants: Daria Shelikhova, Anna-Kristina Morozova, Arina Kirkyanidi, Dmitry Kalashnikov.