This year, the mission of the Admiralteyskaya Igla Ƶ festival is to inspire designers to create harmonious works of art, where fashion is not only a demonstration of beauty and trends, but also a way to talk about values through caring for nature, society and their rich inner world. The grand Prize of the competition is 500,000 rubles.
In 2025, the festival will be held under the motto "Conscious elegance". This is a reflection of a new look at style.: a combination of refined aesthetics, respect for nature and a meaningful approach to choosing clothes, where each image is a message about caring for yourself, the world around you and culture. Conscious elegance is the philosophy of finding the unusual in the ordinary.
So, St. Petersburg State University of Industrial Technologies and Design announces the acceptance of applications for the 31st Admiralteyskaya Igla International Fashion, Art and Design Festival. Think about the first rays of the sun breaking through the transparent haze of time, about the flowing and soft light of the upcoming new day. There is more wealth to be found in this gentle lighting than in the most dazzling city lights.
The art of conscious elegance is the discovery of "new" luxury in the quiet moments of life. Conscious elegance gives rise to the models of clothes you have created, where every detail is devoid of pathos and richness, but embodies an ideal sculpted sculptural form, where accessories have lost their excesses, but have become full of secret meaning. Feel the fluidity and continuity of water in the form of a flying silk scarf, the smoothness of river pebbles in the form of a necklace, masterfully created by nature. Think of a morning walk on the soft, dewy grass or the worn medallion of your grandmother, which preserves her stories. In these personal associations lies the true elegance that we strive to capture: personal, full of vivid and genuine emotions.
The artist stops to observe how drops form on the tip of a leaf or how shadows dance on the wall, as art is born from this scene. The real luxury will be revealed to us when we slow down to perceive and hear it. Sophistication does not live in grandeur, but in authenticity – the true joy of life that we are currently living.
It is important for a designer to show that today style is born not from endless consumption, but from the ability to appreciate uniqueness, emphasizing individuality through an informed choice of clothes and accessories.
"Conscious elegance" is about finding that one moment today that feels like a gift and recognizing it as the ultimate treasure.