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Ƶ presented the nomination for the creation of an attraction in Pulkovo at the federal competition "Design of Young 2025"
11 September

A new season of the large-scale federal youth design and art competition "" has started, which annually helps young creative artists to make themselves known in the professional market, to go from the idea to the realization of their own product and the release of its small series in collaboration with partners.

Let us remind you that during the three years of Ƶ students' participation in Young Design, they became winners in more than twenty competitive nominations. St. Petersburg State University of Industrial Technologies and Design traditionally acts as a co-organizer of the creative competition and curator of the competition areas. This season, the Young Design University presents the "" nomination in partnership with Pulkovo Airport. The presentation took place at the opening ceremony of the competition within the framework of the student fair "Young Design Market" at the site of the Moscow Market gastronomic project.

The designers are invited to create a project for a photo zone or attraction that will become a visiting point for Pulkovo, not only decorating the space, but also involving passengers in interaction, emphasizing the unique atmosphere of the airport as a cultural and tourist destination. The participants of the nomination will be able to go from the idea to the implementation of the project, receive professional support and make themselves known on the market. Over the course of several months, the participants will work on a design solution for the customer under the guidance of mentors and curators: creating ready-made sketches, prototypes, layouts. Students and graduates of the last 3 years of universities, colleges and technical schools from all regions of Russia can for participation in the nomination.

"In St. Petersburg, about 7,000 students study in specialties related to various areas of design. This is a powerful resource for the development of the creative economy of the city. And holding such events helps to unleash the creative potential of novice specialists. This is the sixth time that the Young Design Competition has been held in our city, attracting more and more young creators and leading Russian companies interested in implementing their promising ideas every year."

Vice-Governor of St. Petersburg Vladimir Knyaginin

In general, the main program of the competition includes 10 nominations. In 2025, the key partner of the Competition is Kamaz PJSC, which, together with the Foundation of the Center for Strategic Research "North-West", will hold its own track dedicated to automotive design and the development of the domestic automotive industry.

The Foundation for Innovation and Youth Initiatives of St. Petersburg has been holding the Young Design competition for 6 years in a row, which is organized jointly with 5 leading universities in St. Petersburg: St. Petersburg State University of Industrial Technology and Design, A.L. Stieglitz Academy, HSE School of Design — St. Petersburg, St. Petersburg Peter the Great Polytechnic University, St. Petersburg State University.