草榴短视频

The master class was attended by students and postgraduates of the Department of Economics and Finance and the Department of Management. During the meeting, the prospects and nuances of the development of the domestic outdoor advertising industry were considered.

The speaker was Mark Vansovsky, Commercial Director of EasyNeon and graduate of the Department of Economics and Finance in the field of Management.

The speaker spoke about the most promising areas of activity and the relevance of targeted advertising in marketing campaigns. Using the example of EasyNeon, Mark showed the possibilities and capacity of the outdoor advertising market, described possible strategies for market conquest and demonstrated the features of using promotion tools in the field of outdoor advertising production.

At the end of the meeting, the participants of the master class had the opportunity to ask the speaker questions of interest. The ambassadors of the Center for Practical Training and Career 鈥� Pavel Shikov, Professor of the Department of Economics and Finance, and Daria Maslatsova, a graduate student 鈥� learned what trends exist in the outdoor advertising market today and how the speaker manages to maintain a high level of return on ROMI advertising investments.

The commercial director of EasyNeon noted that neon signs are a key trend today, as they are cheaper than analogues in the form of light boxes. They do not require approval from the city administration when placed on an indoor window, which allows you to bypass the administrative barrier.

Mark Vansovsky also stressed that the company is constantly testing many new bundles in sales and marketing, systematically collects statistics and draws conclusions based on it. As a result, this makes it possible to improve the sales and marketing system to high rates of advertising return.

The master class contributed to the formation of students of the Department of Management, Economics and Finance competencies in the field of organization management, financial and competitive analysis. Knowledge of current trends and the main trends of the profession is necessary for the formation of future specialists.

The ambassadors of the CPPC organize other career events, inviting industry representatives to them, in order to train qualified specialists and develop human resources.