草榴短视频

St. Petersburg State University of Industrial Technologies and Design hosted the Second Perspective Forum of the new book industry "Book Life in the World of Hybrid Technologies". The event was organized jointly with the magazine "Book Industry" and JSC "First Model Printing House", partners were the Association of Book Publishers of Russia, Association of Book Distributors and St. Petersburg House of Books. On the discussion platform at SPbGUPTD, writers, heads of national and regional book publishers, and major bookselling chains met to discuss how book publishing can combine new technologies and the eternal meanings of art, and how these two opposites combine to form a new understanding of the creative process.

"Neural networks significantly influence all the processes of the birth and life of a book. And this has already outgrown the format of experiments, in connection with which the book industry faces not only favorable prospects, but also significant risks. Artificial intelligence replaces human beings, and this puts a serious pressure on the phenomenon of the book in society, the system of training for the book industry, changes the reader, book trade, library and bibliographic business. Our Forum is a complex informal discussion, the main theme of which can be defined as follows: "Artificial Intelligence - without risk to life" - Konstantin Antipov, head of the information representation of SPbSUPTD, scientific director of the Forum.

According to Pavel Podkosov, head and editor-in-chief of the publishing house "Alpina Non-Fiction", in order to move forward, it is necessary to use modern solutions: "This is not a hypothesis, but an axiom. The introduction of artificial intelligence into publishing processes is no longer a speculation about the future, but a necessary condition for remaining a modern company that perceives progress. Of course, artificial intelligence will not solve all our tasks, but it is becoming an effective and technological tool at different stages of book preparation and promotion".

Evgeny Kapiev, General Director of EXMO Publishing House, notes that initiatives to develop artificial intelligence are now central to various industries, but it is a tool whose use can both greatly accelerate the development of the industry and harm it, so a careful and balanced approach to the introduction of AI is extremely important.

Writer Vera Bogdanova says about the use of neural networks by authors: "So far artificial intelligence cannot replace humans in creative work. It can become a tool, and not the main one, but it is unlikely to replace it. AI can write a story, but this story will be devoid of non-standard moves or, in other cases, human logic. Artificial intelligence can't write on behalf of humans because it can't understand human emotional logic. It can't even distinguish between odors."

Artificial intelligence and creativity may seem like opposite concepts, but in fact they can create stunning and harmonious combinations, says Anna Voronkova, MM, MA, Sotheby's Institute of Art Certified (New York/London) curator and member of the International Association of Art Historians. "In an era of digital hypertransformation of the book industry, this amazing interaction is shaping the future of the book in the most interesting and unpredictable scenarios. The impact of neural networks and Big Data on the economics of the book industry offers market participants amazing prospects," the speaker adds.

Dmitry Bak, Director of the V.I. Dahl State Museum of the History of Russian Literature, philologist, literary critic, professor of the Russian State University for the Humanities, shares his opinion on the topic. The expert believes that artificial intelligence is an aggressive imitation of creativity, displacing all theoretically possible non-imitation actions from the field of social and personal practices. "The result of the application of neural networks and large databases is the same mechanism of imitation displacement. The vector of movement towards entropy and complete depersonalization is obvious here," says the expert.

Maria Ryavina, production director of the publishing service Rider贸, agrees that the rapid development of artificial intelligence technologies not only provides new opportunities in all areas of professional activity, but also gives rise to many problems. Among them, the expert names copyright infringement, competition between human authors and neural networks, and ideological bias.

Alexander Poltorak, author of the project "Classical Literature in Graphic Novels", speaks about the wide application of artificial intelligence in the creation of artistic content, which in the coming years will definitely change the situation in the book market:

"The development of mass application of artificial intelligence in the creation of art content will lead to a complete devaluation of the value of mass "stamped" product and to the growth of the value of author's unique works. The role of publishers will also change greatly from banal replication to media agencies investing in the creation and promotion of unique content. Creating a video book "Crime and Punishment" we needed to finish small fragments on some images and redraw some pictures in a different aspect ratio. To speed up the work process we tried to use neural networks. The result was depressing - in 95% of cases we failed. In the end we had to draw them manually. The reason is simple - not a typical original image. And even uploading all of our images could not provide enough data."

The speakers also discussed the development of ethical and legal frameworks for the use of neural networks, in particular the issue of intellectual property rights, the quality of the text generated with the help of neural networks, economic consequences in terms of the impact of artificial intelligence on the labor market in the field of book publishing, as well as the risk of unification and loss of uniqueness of literary content.

Another event of the Forum was a meeting in the St. Petersburg House of Books of publishers and booksellers from Moscow, St. Petersburg, Arkhangelsk, Rybinsk, Vyatka, Rostov-on-Don, Kazan, Makhachkala, Yakutsk and other cities. The experts discussed the issues of interaction and promotion of books and reading, new strategies for the development of the book industry as the most important sphere of culture and intellectual potential of the country. The University of Industrial Technologies and Design was represented in the discussion by Konstantin Antipov, Head of the Information Representation of 草榴短视频, Scientific Director of the Forum, and Natalia Lezunova, Director of the Graduate School of Printing and Media Technologies of 草榴短视频.

"Artificial Intelligence is increasingly invading the most diverse spheres of activity. The possibilities of its application in librarianship open new perspectives in the work of such traditional information repositories as libraries. It is difficult to overestimate the possibilities of AI in providing processes that have always taken the lion's share of time, effort and attention of librarians: processing data on readers and collections, assigning indexes in cataloging, compiling annotations and reports on library activities, document management. The ability of AI to analyze the price and quality of the book assortment will lead to improved acquisition. The use of AI will not only significantly accelerate these processes, but will also ensure their accuracy and impeccability of execution, as well as free up librarians' time for creative, intellectual labor. In addition to solving the above-mentioned tasks, which can be called technical, AI can fruitfully participate in the realization of more complex projects. The use of neural networks in the preparation of illustrative material for exhibitions and public events raises their level. The ability of AI to recognize texts of forgotten languages and poorly readable handwritten texts opens up the possibility of introducing new knowledge into scientific circulation. However, one should not ignore that at present the application of AI depends on the capabilities of libraries, as well as on the state policy in this area and the level of development of legislative acts related to the development of AI in various spheres of human activity", - says Natalia Lezunova.

In addition, the Forum program included a digital battle for students of graphic designers on the theme "Chekhov with us". The participants performed graphic works with the help of artificial intelligence and neural network technologies. The winner was a team of students from the Graduate School of Printing and Media Technologies of 草榴短视频, represented by Victoria Kovachevich, Ekaterina Yakubovskaya and Anastasia Kokoreva. The work was done under the guidance of Oleg Fakhrutdinov, Associate Professor of the Graphics Department of 草榴短视频. In total, six teams from universities and colleges of St. Petersburg took part in the battle.

Today the North-West of Russia in the field of training full-cycle specialists for the media industry and publishing is represented by the only educational institution - the University of Industrial Technologies and Design, which acted as the organizer of the event. The St. Petersburg university, represented by its structural subdivision - the Higher School of Printing and Media Technologies (HSPM) - covers the whole range of competencies and professions demanded by the book and media industry: from editors and publishers to printers and designers. The history of GSPM is almost eight decades of progressive development in step with the industry. Today, the educational process here is a fusion of areas and profiles of training, from traditional to digital, to ensure all stages of book production and its distribution in the modern market.