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28 July

Veronika Sokolova, a student of the advertising department of the Higher School of Printing and Media Technologies of St. Petersburg State Pedagogical Institute, has developed a comprehensive business strategy for the development of the Bullit family hockey store in Barnaul. The concept includes various PR tools: from creating a digital profile of a young hockey player to applying new standards for working with the hockey community in the Siberian Federal District. The main idea of communication events is to position the store as an expert in hockey equipment, capable of offering solutions for players of different levels.

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27 July

Stepan Samoryadov, a student at the Higher School of Printing and Media Technologies of St. Petersburg State Pedagogical Institute, in collaboration with translator Valeria Trofimova, has developed a digital edition dedicated to the 19th century cult magazine La Dernière Mode (translated from French as "The Last Fashion"). The volume of the publication is 250 pages. The issue is aimed at a trained audience - philologists, literary researchers, students of humanitarian fields, readers interested in the culture of the 19th century and the history of fashion.

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23 July

A representative delegation of tourism and commercial companies, as well as cultural institutions of the Chinese Province of Hubei paid a friendly visit to St. Petersburg. During the visit, a reception was held with the participation of the Consul General of the People's Republic of China in St. Petersburg, Mr. Luo Zhanhui, as well as a permanent member of the CPC Committee of Hubei Province, Head of the Propaganda Department of Mr. Qu Zhaohui, Director of the Department of Culture and Tourism of Hubei Province Mr. Ke Ke and other officials from both China and the Russian Federation.

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