In early October, the "THREAD OF CULTURE" festival, established by the University of Industrial Technologies and Design, was held in the Brusnitsyn cultural quarter. The event brought together about 400 young authors who work with traditional culture in various creative formats.
This year, the festival received 1,178 applications from 74 constituent entities of Russia. Most of the participants chose the direction "Masters" - 450 applications. Another 393 applications were received in the track "Creators," and 335 works were sent to the photo contest "Soul of Russia."
One of the key events of the program was the performance of the folk rock band Savelichi. To the songs of the collective, models in the images of Irina Matyushenko's clothing brand Beautiful Criminals and the author's kokoshniks of the artist and designer Serafima Zlobina took to the podium. So the festival combined modern music, clothing and a rethought traditional headdress.
The project is being implemented with grant support from the Movement of the First.