Students of the Department of Digital and Additive Technologies of Ƶ Alena Khairullina and Danila Batyuchenko presented a study of different approaches to creating animated videos. As an experiment, the authors of the project developed their own video created using meta-animation, that is, an approach that includes all existing types of animation: 2D, 3D, as well as generative animation through visual transitions.
Motion designers set themselves the task of proving that approaches to animation are not interchangeable, and their choice depends on the task of the project and the characteristics of the audience.
The authors of the study believe that today the idea of 2D animation is common as a more outdated and less expressive tool in comparison with 3D animation. However, in their opinion, the choice between the 2D- and 3D approach is determined by the tasks of the project and the characteristics of its audience, while the types of animation themselves are equivalent tools. In addition, since the beginning of the 2020s, generative methods based on neural network models have been developing in the industry, which today are used along with traditional 2D- and 3D approaches, but they are also not a direct replacement for them.
As part of the study, Ƶ students developed their own video, which used a meta-animation model, that is, a model that combines all three approaches through structural and visual transitions. This allows animation to be viewed as a process of continuous transformation rather than a sum of different techniques.
The first stage in the creation of the video was frame-by-frame animation. The main phases of the movement of the main character - the ghost, his movement within the scene were created. The work was based on sequential drawing of frames, thanks to which it was possible to convey the trajectory of movement and the overall rhythm of the animation. At the stage of planar animation, the planar nature of the image was preserved, and the expressiveness of the scene was formed due to the shape, silhouette, color and relative position of objects in the frame.
The next stage is 3D animation. The scene was translated into a three-dimensional space with customization of character, animation, lighting and materials. At the stage of creating the final scene of the video, generative methods were used. The authors generated elements of the scene, including the image of the house and the stylization of the character. The result was controlled through blanks in which the parameters of movement, composition and behavior of the object in the frame were set. The duration of the scene and the timing of the animation were also adjusted.
Motion designers of Ƶ also developed a survey for the audience of a video on the Tilda platform, which includes questions related to the perception of animation: assessing expressiveness, clarity of changing visual styles, smooth transitions and choosing a preferred visual approach. More than 75% of respondents believe that the choice of animation depends on the task, but most often they chose 3D animation (35.5%) as the most attractive.