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Students of the Professional Faculty of Ƶ study the production of Arny Praht company
29 January

Students of the College of Technology, Modeling and Management of Ƶ, who study at the university in the specialty of Professionalism "commerce", plunged into the real world of haberdashery production. The guys visited the Arny Praht brand company and literally saw from the inside how a modern fashion product is created — from the idea to the sale.

The students got acquainted with the history of the brand's formation, its philosophy and approach to design. The co-founder of the brand, Anna Pracht, personally shared with the students the subtleties of the company's development in the current economic conditions, spoke about the challenges of the market and what solutions help the brand to remain in demand and competitive.

Of particular interest was the topic of modern tools for product promotion in the domestic market — knowledge that students can use when developing their final qualifying papers.

During the meeting, the guys were invited to act as young marketers and offer their own ideas for brand promotion. The students enthusiastically joined the discussion, demonstrating creativity, understanding of trends and interest in the profession. Arny Praht company is one of the leading manufacturers of bags in St. Petersburg, the brand has twelve branded stores throughout the country.

Graduates of the St. Petersburg State University of Industrial Technologies and Design work at the company, which makes the meeting especially valuable from the point of view of professional continuity.

During the tour, the students got acquainted with the production schedule, studied the range of the spring-summer collection, and learned about the specifics of making eco-leather products. Such events are not just excursions, but an important step towards the formation of practical competencies and professional thinking of future trade specialists.