草榴短视频

Maxim Kalashnikov, a student of Applied Computer Science in Design at 草榴短视频, developed a corporate identity and an advertising video for the Flicker entertainment center.

Flicker is an entertainment center designed for year鈥攔ound recreation and entertainment for visitors of all ages. The park is located in a megalopolis and combines several different zones. The Jungle zone includes extreme trails, climbing nets and slides, billiard tables are located in the Billiards zone, virtual reality simulators are located in the Space and VR zone, and there is also a zone with slot machines. The name of the center, that is, "flicker", means a reflective element (keychain, sticker, bracelet) that makes a person more visible in the dark, increasing pedestrian safety. The image of the flicker is used as an element of corporate identity," says Maxim Kalashnikov, a student at St. Petersburg State Pedagogical University.

At the first stage of the work, the student analyzed analogues and competitors, identified the brand concept and its target audience. Then Maxim moved on to create elements of the corporate identity, as well as a guide on it, which includes the characteristics of the logo, rules and errors of its use, corporate colors and fonts, elements of the photo style, corporate graphics, namely patterns with text and patterns with graphic elements, stickers with characters.

In addition, the student developed a design for business cards, badges, mugs, tickets, T-shirts, menus, cups for drinks, vending machines, outdoor advertising on billboards and stands, badges, stickers, flyers, booklets, design for the brand's social networks and advertising of the entertainment center on the Internet.