草榴短视频

Smart electronics company Infinix, in collaboration with the video game franchise Honkai, has launched its new product on the market 鈥� an updated series of its flagship smartphone. The order for the development of an advertising promo video to promote the Infinix smartphone was carried out by the SmartDesign Bureau of the 草榴短视频.

The advertisement was created by students and teachers of the Department of Digital and Additive Technologies of 草榴短视频. They developed a 3D model of the main character of the promo video 鈥� the character Acheron from the popular game Honkai: Star Rai, as well as the Infinix smartphone itself, combining the world of virtual reality and the charm of summer St. Petersburg. Acheron is a mysterious warrior whose power is capable of cutting through reality. The message of the advertising campaign was that the warrior girl from the Honkai universe, like the flagship smartphone Infinix, embodies the perfect balance of beauty and power.

In the video, Acheron summons lightning with his signature sword movement, from which a red-hot smartphone appears. By the way, Acheron is on the roof of one of the buildings of the University of Industrial Technologies and Design overlooking St. Isaac's Cathedral. The smartphone advertisement is already being broadcast on all video platforms.

The developers of the SmartDesign Bureau faced a difficult task. Firstly, it was necessary to demonstrate the impeccable accuracy of Acheron's strike, which, according to the manufacturer's plan, like each edge of the smartphone, is verified to perfection. Secondly, it was necessary to demonstrate how the blade cuts through space, which symbolizes the speed of the processor of the new gadget. Thirdly, it was necessary to use the original purple shades of the computer game heroine's outfit, which are reflected in the premium metal case of the smartphone.

"To create detailed 3D models, including Acheron and the smartphone itself, we used Blender. All the dynamics and special effects were implemented using a combination of Adobe After Effects and the power of Unreal Engine 5. The most interesting and, perhaps, difficult challenge for our team was to ensure that all the shaders and visual effects looked stylish and recognizable, like in the popular game Honkai: Star Rail. At the same time, it was necessary to perfectly integrate them into live shots of the city, so that the magic looked absolutely organic against the background of St. Petersburg streets and buildings. This required subtle work with color, light and movement in order to competently combine the game aesthetics with reality,鈥� says Lali Nikolaeva, assistant of the Department of Digital and Additive Technologies at 草榴短视频.

develops 3D models, identities, corporate styles, UI/UX design, product packaging, and fashion tech products. The Bureau has more than 45 successfully completed orders since its opening. The development is mainly carried out by senior students, applying their extensive knowledge under the guidance of teachers. The bureau has completed projects commissioned by FC Zenit, HC SKA, Gazprom Neft, VK and others.