Victoria Trebukhova, a foreign graduate student at the Costume Design Institute of Ƶ, came to Russia from Kazakhstan. Since childhood, Victoria dreamed of becoming a fashion designer. Her parents helped her achieve her dream by sending her to study in her beloved city of St. Petersburg. While still studying for her bachelor's degree at PROMTECHDESIGN University, Victoria presented the Uyat emes collection, which was highly appreciated by the jury of the Admiralty Needle International Festival, established by the university. Now the student continues her studies at the graduate school of Ƶ and works as a design assistant at the LOVE REPUBLIC brand.
Why did you choose fashion design at Ƶ?
Since childhood, I dreamed of becoming a fashion designer. I watched shows about models, and I was always interested in their backstage life. I wanted to dress people who walk on the catwalk. In high school, I entered the art Lyceum, where I studied academic drawing, painting, sculpture, and decorative and applied arts. When it came time to choose a university, I realized that I wanted to try my hand at studying abroad. I started looking for alternatives, learned about Ƶ, got acquainted with the program and decided to study in St. Petersburg, where I always dreamed of living. My parents supported me.
Have you adapted quickly to life in another country?
Dad came to St. Petersburg with me, and it was very hard for me to let him go back. I missed you so much, I couldn't imagine being alone. It wasn't easy. I'm not very sociable, it takes me a long time to get used to people. But my classmate, who became my friend, helped me a lot. She and I found ourselves in similar circumstances — she also came from another city, was left all alone and lived in a hostel for the first time, which is why we became close.
Besides, there was no time to lose my temper, I had to study. I pulled myself together and did what I had to do. I was inspired by the thought that I was where I wanted to be. When I was in school, I dreamed of going to St. Petersburg and studying to become a fashion designer, and now that's exactly what's happening to me. And it seems to me that in difficult moments, it's important to stop and think: a few years ago I didn't have any of this, but today I've already gone through so much. As a result, after six months of study, when I came home for the New Year holidays, it seemed to me that I was not at home, but visiting, that my home was now there, in St. Petersburg.
You presented your collection of clothes at the Admiralty Needle International Festival, established by Ƶ. Tell us about your work.
My collection is called "uyat emes", which means "it's not a shame" in Kazakh. I am concerned about the topic of domestic violence and the fact that most women are silent about it. Sometimes something wrong happens in traditional families, according to society, it is considered shameful, and it is a shame to talk about it. Through the collection, I wanted to say that it's not a shame: it's not a shame to be a woman, it's not a shame to talk about your problems, it's not a shame to dress how you want. To create it, I chose traditional materials that are used in the national Kazakh costume. Due to the fact that Kazakhstan is located next to China, and the Great Silk Road passed through it, there was a lot of silk in the country. Therefore, my collection uses translucent natural black silk — organza. I also use red cotton velvet from the materials. The ornaments on the products are made in the traditional folk technique of wet felting. The entire collection was created by my hands, I sewed all the images myself. All the manual work, including minor decorations, was also done by me.
What did participating in such a large competition give you?
One of the jury members, the executive director of the fashion week in Kazakhstan, Botagoz Aldongarova, invited me to the competition of young designers within the framework of Kazakhstan Fashion Week. Unfortunately, I couldn't come because of my studies. But I still have a warm relationship with Botagoz. She said that during my arrival in Almaty, she would give me a tour of the office and tell me how the preparations for the fashion week were organized.
In addition, thanks to my collection, I was able to work with a Kazakhstani jewelry brand. They really liked the theme of the collection, and they gave me their products to implement the idea. This collection also helped me get a job. The head of the costume group of the Russian women's clothing brand LOVE REPUBLIC liked my portfolio, and I was invited to the position of assistant designer.
Tell us about your work at LOVE REPUBLIC.
I work in a costume group. We create jackets, skirts, trousers. I participate in the development of models that will be sold in the store, I draw sketches. I really want to become a chief designer, make decisions on models directly, but for this I need to gain experience.
It's an indescribable feeling to see the clothes I've been working on appear in stores, and people are wearing these things. The first collections created with my participation began to be released on New Year's Eve. When I joined the brand, we immediately started working on outfits for corporate parties and New Year's Eve.
I like LOVE REPUBLIC clothes. I think this brand is partly about what I do as a designer. The brand has changed a lot in recent years, it has become stylish and modern. Most of our items will be relevant for more than one year. These are not fleeting trends, but stylish silhouettes that can be worn as a base. The brand is close to me, and I feel very comfortable working in it.
What other interesting projects have you worked on at the university?
In graduate school, we started studying the Clo3D program. At first, we worked according to our sketches on free topics, figured out how to embody what was drawn on paper in the program, learned how to put clothes we had invented on digital avatars, and run gaits. Then, together with other designers, I took part in the Digital Clothing project, dedicated to the fashion of the 1960s. We developed sketches of clothing models inspired by the fashion of the past in a modern interpretation, and created 3D models of clothes for digital display. For my work, I combined minimalism and futurism, creating a metallic bodysuit with pleats and gathers on the shoulder and sides, purple wide trousers with a high fit and high-heeled shoes with a pointed toe.

What inspires you? What are the modern designers and brands?
I really like the Schiaparelli Fashion House. I also keep track of what the Russian Ushatava brand is creating, their shows, stores, bloggers, and the influencers they collaborate with. I also like Namelazz from our brands. They openly publish the entire process of working on their models — it's incredibly interesting to see how everything works there. And I would like to mention Evgrafova, a brand of handmade products. They have a small staff of knitting staff, and I can't stop admiring them. Thanks to this brand, I learned to knit myself so that I could present a collection of knitwear as a graduate thesis in my master's degree. The work is already underway. I chose a nostalgic and heartwarming theme — memories from childhood.
I am also currently studying a method of fabric printing called cyanotype, in which a chemical solution and sunlight can be used to transfer the pattern to the fabric. In those places where the fabric comes into contact with the sun, a bright blue color is obtained. I've studied this process in detail and really want to integrate it into my collection.
