草榴短视频

The project of the Student Scientific Society of St. Petersburg State University of Industrial Technologies and Design was included in the top 5 nomination 鈥淏est Student PR-project鈥� of the Advertising and PR Festival 鈥淢CUnite鈥�. The event was held in Moscow with participation of 18 teams of Russian universities from 11 cities of the country. In addition, the students took the second place in the competition for solving the case of the Festival's partner charity organization Nochlezhka.

The team of the University of Industrial Technologies and Design included students of the Department of Advertising and Public Relations of 草榴短视频: Elizaveta Mitkinykh, Maxim Morgun, Ksenia Svanidze, Polina Chuprakova and Grigoris Kalaychidis; the head of the team is Natalia Kuznetsova, associate professor of the department.

The project of 草榴短视频 students is the development of a new corporate identity of the Student Scientific Society (SSS) of the university. Light blue and green colors in the logo were chosen taking into account the function of the scientific community. Blue is associated with intelligence, knowledge and positive energy. It also symbolizes depth and awareness. Green is associated with growth and development. Thus, the combination reflected the values and goals of the scientific community: development, knowledge and positive thinking. The intersecting circles in the logo symbolize a common space for the transfer of experience and knowledge, as well as interconnectedness within the community, emphasizing the importance of cooperation and exchange of ideas.

The pixel style of the icons is a reference to computer games, which introduces an element of gamification, contributes to the creation of not just scientific, but also an exciting, playful space in which many students will spend their time with benefit and passion.

鈥淒uring the three days of the Festival we managed to pass five master classes, which were held for us by professionals from the world of advertising and PR, to solve a case at the PR-hackathon, to get acquainted at the game-timbuilding with guys from other teams. It was an unforgettable and very inspiring experience. As for our project, in addition to the corporate identity, we updated and diversified the content in the SNO group, developed several rubrics that also correspond to the values of the community and the concept of corporate identity: a rubric with interesting facts 鈥淒id you know?鈥�, 鈥淪NOva tips鈥�, a humorous rubric, which is fun and lucid about the world of science: 鈥淪NOS meme鈥�.

Maxim Morgun, a student of St. Petersburg State University of Industrial Technologies and Design