A new season of the large—scale federal design and art competition "Young Design 2024" is starting, which annually helps young creative artists to declare themselves on the professional market, go from an idea to the realization of their own product and the release of its small series in collaboration with partners. This year, the contestants were invited to design the office space of the biotech company BIOCAD, create a design project for the oldest piston kettle, develop a merch for Pulkovo, and work out the branded clothing of the cargo carrier company by sea.
Recall that during the two years of participation of Ƶ students in "Young Design", they became winners in eleven competitive nominations. St. Petersburg State University of Industrial Technologies and Design traditionally acts as a co-organizer of the creative competition and curator of three nominations. This season, "Young Design" has received the nominations "Meeting Place — Pulkovo", "The shape of big water", "DataGuru".
To develop a concept of merch (T—shirts, hoodies, other souvenirs), which can be sold under the Pulkovo Airport's own trademark, participants will be invited in the nomination from Ƶ "". The merch should be dedicated to the airport and St. Petersburg, the emotions that a person who comes to the Northern Capital receives. The target audience is the guests of the city. The concept should be easily scalable to various media and implemented taking into account the specifics of the materials proposed by the author. The cost of one copy of souvenirs in a circulation of 100 pieces should not exceed 700 rubles, taking into account the application. The first place will bring 50,000 rubles to the winner, the second — 30,000 rubles, the third — 10,000 rubles.
"" is a nomination of the St. Petersburg university, which involves the design of branded clothing for employees of the company "Sea Shipping", which is engaged in the transportation of goods by sea. The first place will bring 50,000 rubles to the winner, the second — 30,000 rubles, the third — 20,000 rubles. As part of one of the key nominations presented by the University of Industrial Technology and Design, the contestants will be invited to work on a new design for the brandbook, marketing materials and the main page of the Dataguru product — the integration data bus. is a solution that allows you to centrally manage the data flows of multiple information systems. DataGuru also allows you to manage normative reference information: create, modify, consolidate, normalize. The goal: to better reflect the benefits and value of our product to the user, as well as to create a single brandbook for the marketing materials of the product. The first place will bring 50,000 rubles to the winner, the second — 30,000 rubles.
Recall that the agreement on the university's curation of the Young Design competition nominations was signed as part of the business program of the Russian Creative Week in Moscow. The partnership agreement was signed between Ƶ and the Foundation for Support of Innovations and Youth Initiatives of St. Petersburg.
Students and graduates of the last 3 years of universities, colleges and technical schools from all regions of Russia can in "Young Design 2024" until October 13.
Reference: The Young Design 2023 competition is held using a grant from the President of the Russian Federation provided by the Presidential Grants Fund. The competition is organized by the Foundation for the Support of Innovations and Youth Initiatives of St. Petersburg, and the co—organizers who presented their nominations on the competition platform are St. Petersburg State University of Industrial Technology and Design, the HSE School of Design St. Petersburg, Peter the Great St. Petersburg Polytechnic University, St. Petersburg State University, as well as the Academy. Stieglitz with the support of the Administration of St. Petersburg, the Tatneft Charitable Foundation, BIOCAD (JSC "BIOCAD") and PJSC Gazprom Neft.
