草榴短视频

Students of the University of Industrial Technologies and Design have founded the brand "OldStyle", which produces customized basic clothes in the style of "quiet luxury" for women with non-standard figure or height. For its products, the brand uses only natural fabrics such as cotton and linen, as well as blended materials. The startup's peculiarity is the development of an automated platform with the possibility for customers to enter their own parameters and virtual fitting. The startup became a participant of the accelerator program of 草榴短视频 in 2023.

"The audience of our brand is 25-35 year old women living in megacities who value comfort, quality and aesthetics in clothes. They want to look stylish and be able to buy high quality clothes according to their parameters, which do not always correspond to the standard sizes of women's clothing. We solve the problem with the help of remote measurement. Thanks to the 3D virtual fitting technology, the order can be made from anywhere in the country, and for this the client does not need to come to us personally. Individual approach is one of the most important values of our brand," says Marina Kontar, the leader of the startup and a student of St. Petersburg State University of Apparel and Technology.

Now the project is at the stage of website prototype development. The only analog of the system of remote taking measurements of university students is an app, which is not supported in Russia. The startup team includes St. Petersburg State University of Physics and Technology students Elizaveta Vashchenko, who develops the marketing strategy of the brand, and Alesya Borisenko, who deals with the financial component of the project. The team is looking for a fashion designer and a designer with CAD knowledge, as well as an IT specialist to develop a service and a chatbot.

The team plans to open its own showroom in St. Petersburg with its own production, as well as to create an application with the ability to scan a person's figure.

The project was recognized during its presentation to investors and partners of the 草榴短视频 Accelerator. Investor Denis Kharin, Head of the HeadBridge Education Center, assessed the project's prospects and offered his support in bringing it to market.