草榴短视频

Irina Dudoglo, a student of the Institute of Business Communications of 草榴短视频, has founded a startup perfYOUme for the selection of individual fragrance for customers using artificial intelligence. The technology is the use of a neural network that analyzes psychometric data about the user and based on algorithmization allows recommending an individual fragrance to the user.

Today there is no similar concept of brand promotion in the Russian market that involves psychology, IT and perfumery, nor are there any competitors, which means that the startup has every chance to occupy a free niche in the domestic perfumery market.

The startup will help people who cannot find their individuality in perfumery to solve the problem of uncertainty with the help of an intelligent system for selecting an individual fragrance. The neural network's decision-making algorithm is based on Irina's years of research on the relationship between a person's psychotype and character and combinations of fragrances.

Now the startup team is testing a prototype of the system in the form of a Telegram bot. In the future, Irina plans to launch a full-fledged artificial intelligence system that will analyze psychometric and other available data about the user to select a unique fragrance among perfYOUme's own products. The system will be built into the company's website and will solve the problem of the impossibility of choosing a unique fragrance when making online purchases, since consumer properties of a product until recently could only be studied organoleptically, i.e. with the help of visual, olfactory and tactile senses.