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An advertising campaign for the new digital collection of the Kazakh brand Zardozi by Polina Yegarmin
23 March

Especially for the Zardozi brand, they created digital copies of three images from the new collection called Sashiko at the Lumiere-Hall Multimedia Museum.

At the presentation the guests were treated to a true symbiosis of physical and digital immersion: first there was a digita; demonstration of the brand and right after — the physical one.

Another feature of the event was a unique interactive experience of trying on clothes from the new Zardozi collection virtually. Using only a phone camera, the guests tried on the digital images.