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Students of Ƶ and ITMO bring new marketplace to market for young designers.
07 July

A team of students from University of Industrial Technologies and Design and ITMO University launches a joint startup innovation marketplace for interactions between junior designers with potential clients. Financial model of the marketplace allows it to make an absolutely free platform for its users. The defense of startup will take place in « Boiling Point – IndTechDesign in September (месяцы с большой буквы всегда). The team already presented their first results on scientific standup as part of the week of events "HybridFutureFashion. People", dedicated to the future of fashion.

«Our marketplace will help young designers to make a statement about themselves, and customers to find high quality and stylish clothes by using virtual fitting rooms. Now the platform is in the active preparation phase and we still need to do a lot of things. I am sure that our startup is going to be in demand», - Andrey Ganus, project’s marketologist and a student of Institute of Economic and Social Technologies Ƶ, shared with us.

The new platform will be completely free to support fair competition. A junior designer, who uploads their goods on the marketplace, may not be afraid that his potential client will see on the site only those products that have paid for advertising. Programmers will give designers an access to analytics by which they can learn about potential customers’ behavior and preferences.

At the moment there are 16 people, who are working on the marketplace. The launch of the platform is scheduled for autumn, but we are already getting requests about partnership from young designers from Saint-Petersburg.

«Big companies continue to leave Russia and a niche for domestic brands is being freed up. But it’s still hard for junior designers to make a statement and go to the federal level, - Ksenia Kaisheva comments, one of the mentors of the project, senior teacher of v. There are lots of plans for development in the future. I want to expand the geography of the startup so that students could work with guys from foreign partner universities. For example, in Kyrgyzstan there is no marketplace like that and our students have a possibility to take this niche, at the same time helping young St. Petersburg designers to enter global markets».

Reference: we worked on the project:

Design Department:

Shovel Ulyana, Ƶ

Kononova Aglaya, Ƶ

Ekaterina Golovko, Ƶ

Olga Abramova, ITMO

Mukhina Ksenia, Ƶ

Anastasia Leontieva, Ƶ

Marketing Department:

Nikita Agapov, Ƶ

Ganus Andrey, Ƶ

Mikhailova Polina, ITMO

Tatiana Ilmushkina, Ƶ

IT Department:

Vladislav Bushkovsky, ITMO

Maxim Panchuk, ITMO

Makarov Nyurgun, ITMO

Gutman Emmanuel, Ƶ

Nikolay Tsypandin, ITMO

Ruslan Khakimov, ITMO