草榴短视频

The northern capital will become the center of youth fashion for the 27th time. The international competition of young designers called "Admiralty Needle" will be held from April 26 to 29, 2021 in Saint-Petersburg under motto 鈥淕ame worlds of design鈥�.

In the period of pandemic and total lockdowns the virtual world for designers has become a dream come true where there are no restrictions for fantasies, ideas and creative. Today virtual videogames have steadily stepped into daily live. In the last decade contact of videogames and fashion world has become more tangible, gamification of fashion is happening. This trend has appeared following the increase a number of youth among fans of fashion brands.

Analysts promise that by 2025 45% of audience will consist of millennials and generation Z 鈥� people who grow up in the period of total digitalization. Videogames for them are full-fledged media resource as a television and the Internet.

In the end of 2020 Balenciaga and Demna Gvasalia showed up a long-awaited collection made with the help of computer game with five levels. Collection of fashion house fall-winter 2021 now displayed in the 鈥淎fterworld: The Age of Tomorrow鈥� videogame.

The global virtual platform AliExpress has launched digital-lookbook of Russian designers鈥� collections in the theme of computer games.

鈥淵oung buyers live in an ever-evolving gaming environment both online and offline鈥�, - said May Morris, Burberry's senior vice president of digital 褋ommerce, - 鈥漌e are excited that they are able to join the Burberry community and explore our new collection through the game."

鈥淎dmiralty Needle鈥� always keeps up with the time and starts XXVII season of virtual reality which will immerse its viewers from all corners of the Earth in the world of computer reality: fashion, gamers, artificial intelligence - a fusion of modern authenticity for designers of the 2021 level.

All events of program of contest will be broadcast on the official website igladesign.ru and in social network Vkontakte, YouTube, Instagram.

Program of the contest:

• On April, 26 The Grand opening of the competition will take place at Sadovaya st., 54 鈥� Boiling point "IndustrialTechDesign" in 草榴短视频, start at 18:30.
• On April, 27 International design-marathon 鈥淒evelopment vectors of Fashion-business aften pandemic鈥� will take place at Boiling point, 草榴短视频, since 12:00 by 14:00.
• On April, 28 VIP show will take place at House of scientists named after M. Gorky, Millionnaya st., 27, start at 18:30
• On April, 29 the final Gala-show will take place at the Main building of 草榴短视频, Bolshaya Morskaya st., 18, start at 18:30

  Founder and organizer of the contest in Saint-Petersburg State University of Industrial Technologies and Design.

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