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Graphic Design in Advertising

Direction of training:
54.03.01 Design

Department:
Department of Advertising Design

Specialist qualification:
Bachelor’s degree

Institute:
Graphic Design Institute

Area of activity and demand of specialist

Students learn to develop brand identity, design advertising campaigns, and create various types of printed promotional materials, including poster series, packaging, and layouts for books and periodicals. They gain practical skills in graphic design software for both raster and vector graphics, and study techniques in drawing, painting, sculpture, photography, typography, and lettering. They also study pre-press preparation and layout design. Graduates work in printing companies, publishing houses, media organisations, advertising and PR agencies, the fashion industry, and other fields where they contribute to brand development.