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Publishing strategies in media space

Direction of training:
42.04.03 Publishing business

Department:
Department of book publishing and book trade

Specialist qualification:
Master’s degree

Institute:
Institute of media technologies in Higher school of printing and media technologies

Area of activity and demand of specialist

Graduate of the Department of book publishing and book trade in the educational program “Publishing strategies in media space” is a qualified specialist who is able to organize the editorial and publishing process, optimally distribute responsibilities in the team and resources between units. In this work, the editor uses not only professional knowledge and skills, but also general scientific methodology, which allows you to critically assess the advantages and disadvantages of the publishing project and adjust it in accordance with the needs of the target audience of the media product.

A specialist of this profile can work as an art director of a publishing house, head of the editorial office, media manager, head of the marketing and sales department.

An editor in the XXI century is a media manager, a professional who is able to competently organize the work process of a publishing organization, make a business plan and evaluate the actions of competitors. These qualities make our graduates in demand both in the book industry and in government organizations that need to ensure the functioning of their media projects.