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Direction of training:
42.04.01 Advertising and public relations
Department:
Department of advertising
Specialist qualification:
Master鈥檚 degree
Institute:
Institute of media technologies in Higher school of printing and media technologies
Area of activity and demand of specialist
The field of activity of a specialist in advertising and public relations is the management of communication agencies and services, work organization on the formation of a high level of corporate culture of the enterprise, development of a strategic concept and business plans for projects to promote the company, monitoring and evaluating the effectiveness of advertising and PR strategies.
The profile of the master's degree program 鈥淎dvertising and public relations in the media industry鈥� is attractive and in demand among employers in the field of advertising and public relations, advertising agencies, advertising departments and PR departments in enterprises. Graduates of the direction are in demand in the media, press services of enterprises and administrations of district and city administrations.