Direction of training:
42.04.01 Advertising and public relations
Department:
Department of advertising and public relations
Specialist qualification:
Master’s degree
Institute:
Institute of business communications
Area of activity and demand of specialist
Original creative industries are considered a key sector of the modern innovative economy which includes the entire range of products and services for cultural purposes including design, fashion, film, music, new media, performing and visual arts, gallery business and computer technology. Graduates of the master's program “Advertising and public relations in creative industries” are able to support the communication of creative clusters, design agencies and cultural institutions, participate in the development of conceptual products, control and create trends, organize festivals, fashion shows, cooperate with various media, engage in visual marketing and organize their own business in the field of creative professions.
Creative industries are actively developing and according to analysts' forecasts (RBC, Forbes) are becoming a key sector of the economy of the XXI century. The field of creating new things and implementing creative ideas ensures a steady demand for highly qualified specialists both in large and small cities of Russia and on the international market. The development of creative communication strategies is increasingly in demand in various fields of activity at the municipal, regional, federal and international levels: business structures, cultural organizations, theaters, educational institutions, museums, art galleries, etc.