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Direction of training:
42.03.01 Advertising and public relations
Department:
Department of history and theory of design and media communication
Specialist qualification:
Bachelor鈥檚 degree
Institute:
Institute of business communication
Area of activity and demand of specialist
Sphere of activity of a specialist who has finished the educational program "Marketing communication in the field of culture and arts" are the processes of communication in cultural, educational and scientific spheres, in the sphere of promotion of the art product on the art market, technology, promotion of services in museum, socio-cultural, tourist areas, as well as cooperation with specialized media, marketing research, the art market and supervising art projects.
Graduates of this educational program receive a practice-oriented education in the field of advertising and PR, combined with an in-depth knowledge of the domestic art market.