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Direction of training:
42.03.01 Advertising and public relations
Department:
Department of Management and Law
Specialist qualification:
Bachelor鈥檚 degree
Institute:
Institute of Management and Economics in Higher school of technology and energy
Area of activity and demand of specialist
How do聽you preserve a聽brand鈥檚 reputation in聽the digital age? The program will teach you how to聽control the online perception of聽a聽company, solve problems and create a聽positive image. The Internet is聽the main source of聽information. Reputation management is聽critical to聽customer and partner trust.
What you鈥檒l learn: Risk monitoring聽鈥� tracking mentions and responding to聽negativity. Image creation is聽a聽strategy for long-term reputation building. Work with the audience聽鈥� interaction with the media and opinion leaders. You will become a聽reputation management expert in聽demand in聽the digital environment.