草榴短视频

Students of the International Business profile of 草榴短视频 presented their business plan for an Italian coffee house in St. Petersburg to Italian investor Lorenzo Fabiani as part of a workshop.

The young specialists developed a business plan taking into account the cross-cultural adaptation of the product to the peculiarities of the Russian consumer. The event was organized by Ksenia Kaisheva, Acting Head of the Department of Foreign Languages in Professional Activity at 草榴短视频, and Pavel Shikov, Professor of the Department of Economics and Finance at 草榴短视频.

The main task facing the students was to adapt the successful Italian coffee house Fabiani to launch in St. Petersburg. The young specialists had to not only develop a business plan, but also convince the international investor who attended the seminar of its viability. The key finding of the team was a unique sales offer: an interactive format that allows guests to independently assemble tiramisu from fresh ingredients right at the table 鈥� a popular practice in Italy, new to St. Petersburg.

To solve this complex problem, the seminar participants were divided into teams, each of which was responsible for a key section of the business plan: marketers and analysts studied the target audience and competitors; economists calculated the financial model, risks and payback; brand strategists thought through the digital presence and positioning; designers created the concept of space and customer experience.

During the lively discussion, the students asked the investor specific and practical questions: which financial indicators to look at first, how to adapt the brand to the Russian market, and what regulatory barriers might be encountered. This allowed them to understand the logic of decision-making when disposing of international capital. Students have seen in practice that even such a seemingly simple idea as coffee and dessert turns into a complex international project that requires competent planning, in-depth market analysis and a balance between authenticity and localization. This master class clearly showed future international business specialists the entire value chain, from the idea to the presentation to the investor.

"The seminar was very interesting and inspiring. Lorenzo shared the cultural peculiarities of the Italian approach to studying the peculiarities of the Russian consumer. We discussed the choice of location, dessert format, and marketing ideas for starting a business. It was nice that the guest openly answered all the questions and showed a keen interest in the opinion of the students. The meeting helped us to better understand international business in practice," says Yana Shmakova, a student of 草榴短视频.