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A student of Ƶ launches a startup to create an interactive capsule for shoe selection using AI
12 October

Maria Vavilova, a student of the Department of Interior Design and Equipment at Ƶ, has developed an interactive capsule for shoe selection using artificial intelligence.

The startup aims to solve the problem of evaluating ergonomics and designing shoe structures and corrective devices, including the creation of shoes for people with disabilities and rehabilitation shoes for ITS participants. In addition, the capsule will allow the development of highly specialized shoes, for example, for athletes, and the design of safe and ergonomic children's and adult shoes. To create such a capsule, a student won a grant of 1 million rubles in the Student Startup competition from the Foundation for the Promotion of Innovation.

The capsule developed by Maria is a compact interactive space that uses 3D foot scanning and AI analytics to select shoe models that are ideally suited in size, shape and taking into account the characteristics of health. Additionally, the client can create their own unique model: choose the shape, material, color and even an orthopedic insole, taking into account the anatomy of the foot.

The principle of operation of the technical solution is as follows. The client enters the first capsule, inside which there is an ergonomic seat, a touch panel and a 3D foot scanning system. After taking off his shoes, the client stands on the scanner and receives a 3D model of the foot.

The AI then analyzes the shape, size, and features of the foot, taking into account age, weight, orthopedic problems, or the user's individual style, and offers a selection of models from the store's assortment. The client chooses the ones he likes, tries them on in the hall and can test them in a special area that simulates different coatings.

If none of the suggested options worked out for him, the client can use the second capsule, where he chooses the design himself: shape, materials, color. AI suggests optimal design options and insoles for its parameters. Next, an order is placed, which is sent to production, and the finished pair is delivered to the customer.

Unlike its foreign and domestic counterparts, the capsule combines the user's entire journey in one system: from foot analysis to individual ordering.

The startup plans to place capsules in shopping malls, as well as in workshops for individual tailoring, in sports and orthopedic shoe stores, as well as in medical institutions.