草榴短视频

Renata Gareeva, a student of the at St. Petersburg State University of Industrial Technologies and Design, launched a clothing startup called Russian Tosca, inspired by nostalgia for childhood in the 1990s. The uniqueness of the brand lies in the secondary use of real Soviet bedspreads for sofas and armchairs as materials. The main emphasis is on environmental friendliness and the promotion of Russian culture.

"Before creating the brand, I thought about what my Homeland was for me. And the images of my childhood, which I spent in Ufa, Republic of Bashkortostan, immediately popped up in my head. Back then, I often stayed with my neneika, which is a grandmother in Tatar. Neneika lived on the outskirts of the city in a wooden house surrounded by nine-story gray panels. Both the neneyka and the neighbors had carpets: on the walls, on the sofas, on the floor. So I decided to reflect in the collection the theme of those yards, carpets and panels, to reflect nostalgia for childhood, which many of my peers had similar."

shared by Renata Gareeva

The Russian Tosca brand combines nostalgia for the nineties, modern cut and models, as well as upscale, that is, the technology of creating clothes from recycled materials.

Upcycling technology allows not only to reduce tissue consumption, but also to give new life to old things. In addition, the original Soviet carpets were made of high鈥攓uality durable materials - wool and cotton, which makes it possible to create warm, comfortable and wear-resistant clothes from them. Among other advantages of things from the "Russian Tosca" is their uniqueness. Each product is created in limited quantities and catches the eye.

"I create clothes for young people who appreciate unique design and vintage style, for those who want to promote Russian brands, Russian culture, traditions and history. Each product has a unique design due to the variety of patterns and color palette of carpets. My clothes are inspired by modern street fashion, which allows carpets to be processed into more relevant and sought-after forms, such as jackets, vests, bags and accessories."

says Renata

For sewing products, the designer uses technologies of manual and machine processing of materials while preserving their structural integrity and aesthetics. Before starting work, Renata disinfects all recycled materials to ensure the safety and comfort of the final product.

The project was launched as part of the university Accelerator of student startups based on the "Entrepreneurial Boiling Point" of 草榴短视频.