草榴短视频

Daniil Yurkevich, a student at the Department of Digital and Additive Technologies at 草榴短视频, who is studying for a master's degree in digital technologies at Fashion Tech, has created realistic digital models for a St. Petersburg clothing brand, as well as developed a methodology for creating such visualizations that can be applied to brand marketing in almost any format.

Daniil believes that the challenges faced by modern digital designers in creating photorealistic images are a result of a global principle:

"All modern 3D modeling and animation platforms have emerged from the general field of computer graphics, where the focus is on solving specific problems in the fields of cinema, gaming, and engineering, rather than integrating into fashion as a specific industry. In other words, these tools were not primarily developed for fashion. Currently, the industry's common goal is to understand how to apply them in fashion. This understanding is reflected in the creation of customized pipelines and proprietary software interaction protocols."

Daniil collected four images based on the patterns. The work included several stages. The digital designer started with the creation of photorealistic characters - avatars. Then he started with the digitalization of products: the customer sent the patterns, which were then converted by the author to a working format for further creation of 3D models of clothing. Next, the development of clothing items based on patterns and compilation of images began directly, as well as the creation of locations for visualization and work with the setting of the frame and lighting. The next stage is the fit of the images on the characters. Finally, there is visualization and post-processing.

But the main focus of Daniil's thesis was on developing a methodology for creating such visualizations, which can be used for marketing purposes by both small clothing brands and multi-brand companies. In this case, it is a sequence of developing all the stages, using programs at these stages, and following general principles to achieve results. Daniil's method will help narrow down the wide range of approaches and software products for solving the specific task of creating photorealistic and physically accurate visualizations.

"At each stage of the project, there are a huge number of software solutions, each of which is good in its own way for solving specific tasks. For example, there are five popular software programs for creating digital people, and there are as many for clothing, and each program has its own rendering engine. My methodology narrows this list for each stage and defines a specific development path.

The main goal of the methodology is to address the issue of compatibility. Many software solutions don't work well together, as they were developed independently of each other. Therefore, the development methodology aims to eliminate inconsistencies between programs and limit the workflow to a specific trajectory," explains the author.

The benefits of using 3D technologies are explained by Daniil SPbYurkevich in his research:

"The main benefits are related to the speed and flexibility of development. For example, in 3D, it is possible to modify various components of a scene in a matter of minutes, test combinations of fabric, color, and accessories without the need for physical samples. In theory, this could eventually become a viable alternative to photography and videography, and it is already an interesting addition to the existing industry.

At the current stage of technology development, 3D graphics already allow for realistic images of products, but since designers are not limited by physical reality, 3D can be more expressive, as it allows for the implementation of virtually anything that comes to mind.

In general, there is a lot of potential for process optimization. If the concept changes during the implementation of a collection, it is not possible to quickly change the entire visual. However, this is not difficult in 3D. Communication processes are also improved, as it is easy to share digital models and projects among team members, contractors, and clients. Optimized communication allows for faster project coordination and campaign launch."