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A student of Ƶ has developed a line of clothes symbolizing the visual code of Russian youth
10 July

The Tavrida art cluster and the Dprofile platform have brought together more than 20 experts and over 100 young professionals from all over Russia to create a unique visual code for Russian youth — merch and clothing line. The lead designer of one of the teams was Anastasia Utina, a student of the Institute of Graphic Design Ƶ, who presented a stitched collection at the Youth Day in Omsk.

Anastasia Utina's team has developed a project called "14_35", which reflects the age range of young people in Russia — from 14 to 35 years old — and seeks to capture the most important stage of personality formation. This is a period when a worldview is being formed, an active search for identity is underway, and the foundation of the future is being created. The collection is a visual history of generation formation: how teenagers acquire values, a civic position and begin to influence the development of the country.

The visual language of the collection is based on minimalism, saturated with meaning, rejection of congestion, and relevant forms while preserving functionality and character. The main focus is on the orange color, a symbol of personal route, energy and doubt, which runs through the entire collection as an internal axis. The orange color itself was chosen due to the fact that it is as bright and lively as the youth themselves.

The inspiration for the development was: road markings, characters of modern culture, interpretations of national motifs, digital image distortions and everyday aesthetics. Blurred photographs were used as a print — moments of unforgettable youth. The merch collection includes T-shirts, bags, notebooks, and a line of clothing has also been developed.

As a result, Anastasia Utina presented the concept to the guests of honor, including: President of the Republic of Abkhazia Badra Gunba, Deputy Prime Minister of the Republic of Abkhazia Taras Khagba and Minister of Culture of the Republic of Abkhazia Daur Kove, as well as representatives of the companies "SBER", "GTO", "Studio Artemy Lebedev".

The clothing collection was sewn by the sewing team of the Tavrida Art Cluster according to the sketches of the designers. Her performance took place on the main stage of the city of Omsk during the celebration of Youth Day, and the student of Ƶ herself represented the line.