Sofya Ledovskikh, a student of the University of Industrial Technologies and Design, won the international competition of research works "Scientific peaks" of the scientific and educational center "Algorithm". Sofya has developed a label design and a concept for a line of non-alcoholic beer "NEPIVO". The project is aimed at popularization of sober lifestyle.
The student of the Higher School of Printing and Media Technologies of Ƶ presented at the contest a line of non-alcoholic beverage of three flavors inspired by the forest, its aromas, flora and fauna. For each of the flavors - lingonberry, honey and classic hop - they developed their own labels and collarette, which are stuck near the neck of the bottle, selected associative images of animals and color scheme.
The slogan on the label "keep a sober look" emphasizes the main idea of the project. The catchy logo placed on the collarette represents a stylized human eye and creates an additional emphasis on the slogan.
Natalia Makarova, Senior Lecturer of the Polygraphic Production Technology Department of Ƶ, acted as Sofia's supervisor.



