For 2.5 months, the participants of the intensives from the digital platform "University 2035" worked on technological, commercial and social projects under the guidance of mentors.
Ƶ students presented eight projects for defense:
- EDI.GLOBAL Marketing - a virtual testbed where companies can test their product concepts in a virtual environment. Mentor: Tamara Rubenovna Mkrtchyan, Professor of the Department of Economics and Finance at the Institute of Economics and Social Technologies.
- "Coffee for A's" - a material system of motivating students to successful study. Mentor: Anastasia Kotova, Senior Lecturer of the Department of Management and Law of the Higher School of Technology and Energy.
- ECOCITY will create a game story and introduce environmental storylines into the scenario. Mentor: Associate Professor of the Department of Environmental Protection and Rational Use of Natural Resources of the Higher School of Technology and Energy Yulia Moreva Leonidovna.
- Development of the concept of tourist ethno-camping in the Republic of Dagestan. Mentor: Anna Vorontsova, Associate Professor of the Tourism Business Department of the Institute of Business Communications.
- Enlightening cultural project "Quest of a real St. Petersburger!", which is designed to help students from other cities to immerse themselves in the rich history of the city of St. Petersburg. The mentor is Alexander Dmitrievich Shiryaev, assistant of the Department of Heat Power Plants and Heat Engines of the Higher School of Technology and Energy.
- OCIAG - marketing strategy for the cosmetics brand "River Pearl". Mentor is Elizaveta Kraikina Elizaveta Andreevna, Senior Lecturer at the Department of Economics and Finance of the Institute of Economics and Social Technologies.
- VICHenka - a social application with materials about HIV, designed to inform and prevent the spread of infection. Mentored by Victoria Adamovna Dzhivan, Associate Professor of the Polygraphic Production Technology Department of the Higher School of Printing and Media Technologies.
- "Fridzhitov's Quest: The Way to Askhig" - a board game for children from 7 to 14 years old, developing technical thinking and creativity of participants. The mentor is Pavel Alekseevich Shikov, Associate Professor of the Department of Economics and Finance of the Institute of Economics and Social Technologies.
The participants' projects received expert evaluation and recommendations for further development.
"Students have good ideas, but in part of the projects there is no clear statement on goals, objectives, activities and budget," - said Irina Ivleva, head of project activities of Ƶ.
"The proposed projects are aimed at solving society's problems. From acutely social ones, such as HIV education, to technological ones, such as the creation of a virtual platform for testing new products. I would like to note that some of the projects were developed by order of the industry and are in the prototyping stage," commented Olga Zheltak, head of the educational department of Ƶ.
"All the presented projects have the right to life, but participants need to clearly understand the importance of marketing activities, namely following the entire procedure of the marketing complex: clearly identify the target audience, determine the price and value of the product, as well as to work out the competitors" - reminded Tuyana Flyagina, head of the educational and analytical department, associate professor of the Department of Economics and Finance of Ƶ.