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Ƶ and VK agreed on the development of educational projects in the creative industries
30 November

The University of Industrial Technologies and Design hosted the II Digital Forum, the key topic of which was design in the era of neural networks and artificial intelligence. The forum is a platform for interaction between the university and market leaders and an important event for the realization of the university's strategic project "SmartDesign digital industrial design cluster". One of the results of the forum was the signing of a memorandum of cooperation between Ƶ and VK.

The parties agreed on joint development of creative industries through educational and competitive projects, introduction of new technologies, including on the resources of the social network VKontakte. The memorandum of cooperation between the parties was signed by Maxim Ermachkov, Director of the Project Office of the Scientific and Technological Initiative of Ƶ, and Granislava Artemieva, Head of Creative Industries at VK.

"First of all, the university is interested in activity in the real problem field, which is outside the university. We do not concentrate on ourselves, otherwise we risk losing relevance in terms of the emergence of new knowledge, transfer of this knowledge, research and timely analytics. Therefore, companies such as VK are an opportunity to take real tasks of the market, for the solution of which we can train personnel and conduct scientific research. The most important thing is that if students are involved in the process, as a result they will get the competencies that the labor market demands. Many people are faced with the fact that a specialist, who has just left the walls of universities, needs to be retrained and prepared anew. In fact, this is not a problem. Today it is necessary to immerse the university in real activities, then future specialists will work in real conditions even at the stage of training, and thus get the competencies that the employer needs. These issues can be solved in narrow programs, in some forms of training with a specific company, and it is possible to implement training directions with a pool of companies that have the same tasks and problems. That is why companies are interested in the university, and for the University of Industrial Technologies and Design interaction with them is vital, especially since we claim to be a leader in the field of digital design. This is not measured only in the number of awards and exhibitions, it is characterized by the number of our guys who will work in VK-level companies, in the number of our developments and scientific research that will be implemented in these companies. So here we can only achieve success in cooperation, in which all parties are interested", - comments Maxim Yermachkov, Director of the Project Office of the Scientific and Technological Initiative of Ƶ.

Today, VK is actively developing cooperation with universities and projects in the field of creative industries.

"It is important for us to support creators all over the country, and the place where we can find talents is, among other things, universities, these are a kind of competence centers. We realize that the development of creative industries is impossible without cooperation, including with the regions. St. Petersburg is one of the most important regions with a large number of young creators. We are happy to cooperate with the University of Industrial Technologies and Design and look forward to fruitful joint work," added Granislava Artemieva, Head of Creative Industries at VK.