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The student of Ƶ presented the university at the Forum «Media on 360» in Barnaul
05 October

«Media on 360» is a forum that unites people who are developing in advertising, journalism, media communications, PR and design throughout Russia. Ƶ was presented at this venue by Daniil Novikov, a young journalist, a student of the Higher School of Printing and Media Technologies of Ƶ. About his impressions — in our today's material.


I was lucky enough to attend a speech by Alexey Shelepov, the man who published the first comics in Russia, managed not only to hold their original drafts in my hands, but also to learn about the ancient principles of working with typography, how the text was placed in the very first books. Then I started to study the principles of working with flowers on the example of classic films, which were told by Georgy Ryumin, the creative producer of Gazprom-Media Holding.

As part of the team, I worked on a real project, which in its essence was not an abstract test. We developed a presentation for applicants interested in studying psychology: we conducted interviews with psychology students, compared the received "live" information with the data on their university's website, prepared a detailed text for the speech, developed a visual concept of the presentation. It was important for us not just to list the facts about getting the profession of a psychologist, but to interest potential first-year students, help them make a choice, explain what they should expect. I was engaged in the design of the project and the development of the concept. Since we worked at the AltSU site, it was decided to use only his brandbook. Excessive creativity would break the association with the university, which we did not want, so we took the colors, fonts and their gradation from the finished palette. This made the movements a little stiff, but allowed us to look deeper, to address the essence, without concentrating on small disputes.

From conversations with first-year students, it was possible to identify the main fears that torment them when choosing a direction. The picture turned out to be quite integral, homogeneous and required the same undifferentiated representation. That's when the idea came to coordinate the order of the slides with the applicant's confused thoughts. According to our concept, after getting acquainted with the presentation, he had to finally structure the knowledge about the direction and stay with a "clean" head. With large typography, we focused on the most frequent objections through parallels with the media world (like questions designed in the style of a search engine). Active but thoughtful use of QR codes demonstrated that not only IT specialties can keep up with the times. In some slides, we did not complement one color with another, but pushed them together, using the principle of complementarity and the corresponding composition options, trying to sharpen the contrast as much as possible in order to convey the confrontation of facts and prejudices. The presentation was approved and from next year they promised to demonstrate it at the AltSU Open Day.

But the forum also assumed the development of personal, non-team skills: some of its sponsors held their own competitions. Although time was running out, as a person studying journalism, I managed to compete, and successfully, for prizes from Russia Today, after which I gave a small comment to a local TV channel.

But the most important discovery for me was meeting people from different cities, engaged in different creative projects, but with equally burning eyes and the strongest love for their work.