Yesterday, on November 01, 2022, the final of the university project “Miss University 2022” took place at the St. Petersburg State University of Industrial Technologies and Design. The event, held under the motto “The Nature of Beauty”, once again caused a furore among the organizers of talent and grace contests in Russia. The participants demonstrated their natural beauty through their love of Russian traditions, music and their native land.
“This season we decided to break all the existing stereotypes about fashion shows. Our participants walk along the podium to Russian folk songs stylized with modern rhythms. The images of the girls are complemented by headscarves, which emphasizes their natural beauty, sincere smile, takes the viewer to the origins and immerses in the atmosphere of our original culture,” comments Denis Asinovsky, head of the Department for the Development of Student Initiatives of Ƶ.
The unique scarves were designed by Polina Andreeva, a graduate of SUITD. Inspired by the shape and beauty of the domes of St. Basil's Cathedral for a long time, the girl creates patterns based on his motives, which are subsequently printed on fabric. This is how her collections of handkerchiefs with original prints are created. Photos of the contestants in these images have become a decoration of the calendar, which will remind of the multinational culture of Russia for a long time.
Speaking to the audience with a self-presentation, which is one of the competitive stages, the girls told about their native land: Mirny (Yakutia), Ekibastuz (Kazakhstan), Sertolovo and Tosno (Leningrad region), Simferopol (Crimea), Krasnoyarsk (Eastern Siberia), Samara (Middle Volga region of Russia), Syktyvkar (Komi Republic), Komsomolsk on Amur (Khabarovsk Krai).
The final of the contest could not pass without the creative self-expression of the participants. The girls presented performances in genres: vocals, choreography and original genre, thereby they were able to prove themselves and prove that beauty lies not only in external perfection, but in the inner content.
Out of 150 participants, 11 girls successfully overcame all stages of selection on the way to the title. The competition has grown to a regional scale: not only students of Ƶ, but also contestants from other universities of St. Petersburg now take part in the competition.
"Miss University" was won by Alina Naumova (Ƶ);
1st Vice Miss — Kristina Danilova (Ƶ);
2nd Vice Miss — Alexandra Shatalova (Ƶ);
Miss Recognition — Shambina Daria (SPBGIK);
Audience Award — Victoria Bulakhova (RANEPA).





