草榴短视频

Designer of virtual showrooms, integrator of technologies in fashion business, designer for wearable technology and engineer for work with wearable devices: here is a list of professions you can study in Saint-Petersburg State University of Industrial Technologies and Design. The creators of Russia's first Master's degree in Fashion Tech are the founder of the Fash.In bureau Polina Zheleznikova and Maxim Ermachkov, director of the project office of the scientific and technological initiative of 草榴短视频, told about who Fashion Tech specialists will work with, and what are the prospects for graduates who have completed training under the program 鈥淒igital Technologies in the Fashion Industry鈥�.

Designer for wearable technology and engineer for working with wearable devices.

According to the calculations of 鈥淢.Video-Eldorado鈥� the volume of the Russian market of wearable devices in 2020 increased by 17% in pieces and by 38% in money. Fitness trackers are the main source of high sales. However, this may change very much after the release of augmented reality glasses from Google, Apple and Facebook.

Interest in smart clothing is growing along with interest in Internet of Things (IoT) technologies. But smart products have many functional and design challenges that need to be overcome in order to make wearable devices more attractive to consumers. To make smart clothes more comfortable, stylish, functional and productive, representatives of the fashion industry and technology companies will work on its production.

Virtual clothing designer.

During the lockdown, many brands created virtual displays using computer graphics and sold virtual clothing before releasing real collections. Digital fashion houses are already opening, for example, TheFabricant project abroad or the Russian TheReplicant project.

A truly virtual clothing market will appear with the development of the undervalued augmented reality market today. There are virtual fitting technologies already available. And soon, thanks to AR technologies, we will be able to buy virtual clothes for streams, conferences and social networks. And even buy clothes for every day, if augmented reality glasses are massively available.

Specialist of predictions and analysis of trends in fashion.

Analysts identify new trends and predict how they will affect consumer decisions. Most of the work is related to data, statistics and the study of socio-economic factors. You will need to know all the subtleties of web analytics and e-commerce tracking systems. Based on the predictions of these specialists, entrepreneurs will make strategic decisions.

Due to the fact that purchases are actively going online, it becomes possible to collect data on consumer requests in different regions. Analysts are needed to process this information and use its potential. The data will help brands better understand what consumers want and how to gain their trust, correctly formulate marketing strategies and develop new products that are more likely to appeal to customers.

Developers of new generation materials.

Over the past few years, many clothing giants, such as Nike, have been looking for or developing new technologies to create a new generation of materials that improve the style, performance and environmental friendliness of products.

Although smart fabrics are still in their infancy, it is a fast-growing market with new opportunities. The new materials will be used in clothing for sports and outdoor activities, as well as for tracking medical indicators. To build a career as a developer of new fabrics, we suggest paying attention to the Department of Nanostructured Fibrous and Composite Materials named after A.I. Meos and the Department of Chemical Technologies named after prof. A.A. Kharkharov in 草榴短视频. Then continue studying for a master's degree in Fashion Tech, in order to subsequently be able to introduce their developments into the industry.

3D printing engineer.

One of the most difficult and expensive aspects in the fashion industry is the production process. With the development of technology and, in particular, 3D printing, this may change. Major fashion houses like Chanel are experimenting with designs that would not be possible without 3D printing. A 3D printing engineer for the fashion industry is a creative profession for which it is necessary to master technical skills, for example, computer 3D modeling.

Designer of virtual showrooms.

The travel restrictions associated with the pandemic have shown how the fashion industry depends on a lot of unnecessary movements. Over time, customers will use online shopping tools even more often: for example, virtual exhibition halls, such interactive spaces with digital visualization where you can view and even try on clothes online. Online stores will be able to offer customers an entertaining interactive experience that will seriously compete with physical exhibition halls. Thanks to the introduction of new body scanning and virtual fitting technologies, trust in online shopping and the share of online retail in the market will grow.